Topic A - What is Social Media?

Topic B - The Growth of Social Media

Review Quiz

In this module, The Rise of Social Media, students will learn about what social media is and how it has grown. Students will start by learning what social media is and what types of social media platforms exist, from blogs to image sharing, social networks, social book-marketing, video sharing, podcasts, and social news. By completing this module, students will have an understanding of where social media came from and what it is.

Topic A - Conducting Market Analysis

In this module, Conducting Market Analysis, students will learn to conduct market analysis. Students will begin by learning about the readiness assessment, which will allow them to gauge how ready the organization is to adopt social media. We will then look at segmentation, targeting, and positioning, or STP analysis. By completing this module, students will understand how to conduct a market analysis.

Topic A - Auditing Social Media

Topic A - Demo 1 - Social Listening Tools

Topic A - Demo 2 - Example of Grading Tools

In this module, Auditing Social Media, students will learn about auditing social media, social listening tools, and get an example of grading tools. This module will discuss the importance of social media auditing to provide a snapshot of where your organization stands in its current social media capacity and performance. By completing this module, students will understand the process of auditing social media.

Topic A - Corporate Culture and Social Media

Topic B - Social Media Goals vs. Business Goals

Topic C - Types of Social Media Platforms

In this module, Setting Goals and Selecting Platforms, students will learn about how corporate culture relates to social media, how the goals of social media can be used to further the goals of the business, and the various types of social media platforms that you will work with as a social media strategist. By completing this module, students will understand how to set goals and select platforms for social media campaigns.

Topic A - The Social Media Policy

Topic A - Demo - Context for Social Media Policy

Topic A - Demo - SocialMedia.org

Topic A - Demo - Utilizing Content

Topic B - Creative Commons

Topic B - Demo - Creative Commons

In this module, Wide-Area Networks, students will learn about the social media policy, context for social media policy, and utilizing content. Students will also learn about the Creative Commons, a nonprofit organization that facilitates free and easy-to-use copyright licenses that provide the public with a way to share and use protected content. By completing this module, students will be able to understand what wide-area networks are and how to use them.

Topic A - Brand Marketing

Topic A - Demo 1 - Brand Marketing

Topic A - Demo 2 - Contests and Promotions

Topic A - Demo 3 - Google Keyword Planner

Topic B - Keyword Selection

Topic B - Demo 1 - Where to use Keywords

In this module, Integrating Marketing Strategies, students will learn about brand marketing, including, contests, promotions, Google keyword planner, keyword selection, and where to use keywords. Brands encompass the identity of a company and its products and services as well as reflecting the personality of the company. Students will learn how this personality ties in with social media marketing strategies.

Topic A - Content Marketing on Social Media

Topic A - Demo 1 - Branded vs. General Content

Topic B - Content Development

Topic B -  Demo 1 - Trending Content

In this module, Developing Effective Content, students will learn about content marketing on social media, branded vs general content, content development, and trending content. Knowing how to best leverage content on social media means you'll understand how to make the most of your content to reach your goals. By completing this module, students will understand how to develop effective content.

Topic A - Understanding the Popular Platforms

Topic A - Demo 1 - Sample Blogs

Topic A - Demo 2 - Wordpress Blogs

Topic A - Demo 3 - Using Facebook

Topic A - Demo 4 - YouTube

Topic A - Demo 5 - Creating a Channel

Topic A - Demo 6 - Uploading Video

Topic A - Demo 7 - Google+

Topic A - Demo 8 - Advertising in Google+

Topic A - Demo 9 - LinkedIn

Topic A - Demo 10 - Business Side of LinkedIn

Topic A - Demo 11 - Twitter

Topic A - Demo 12 - Advertising in Twitter

In this module, Understanding the Popular Platforms, students will learn about understanding the popular platforms, WordPress blogs, using Facebook, YouTube, creating a YouTube channel, uploading a video, Google+, advertising on Google+, LinkedIn, the business side of LinkedIn, Twitter, and advertising on Twitter. By completing this module, students will understand the popular social media platforms that are used.

Topic A - Traditional Website Advertising

Topic A - Demo 1 - SocialMedia Contests

Topic A - Demo 2 - Online Contests

Topic B - Social Media Documentation and Schedules

Topic B - Demo 1 - Editorial Calendar Tool

Topic C - Project Management Software

Topic C - Demo 1 - Performance Dashboard Tool

Topic C - Demo 2 - Social Media Management Tool

In this module, Launching Successful Campaigns, students will learn about traditional website advertising, social media contests, online contests, social media documentation and schedules, editorial calendar tool, project management software, the performance dashboard tool, and the social media management tool. By completing this module, students will understand how to launch successful campaigns on social media.

Topic A - The Community Manager Role

Topic A - Demo 1 - Creating a Response Community

Topic B - Importance of Voice Consistency

Topic B - Demo 1 - Three Personality Musts

Topic B - Demo 2 - Social Media to Build Community

Topic B - Demo 3 - Pinterest

In this module, Managing the Community, students will learn about the community manager role, creating a response community, importance of voice consistency, three personality musts, social media to build community, and Pinterest. Building and managing a community successfully isn't easy, but if done right it can provide a brand with a loyal customer base.

Topic A - Organizational Customer Service

Topic A - Demo 1 - Examples of Feedback

Topic A - Demo 2 - Marketing Personas

Topic B - Social Media Triage

Topic C - Online versus Personal Interactions

In this module, Providing Customer Service, students will learn about organizational customer service, examples of feedback, and marketing personas that are used to help companies better understand their target market. Students will also learn about social media triage and online versus personal interactions. By completing this module, students will understand the process of using social media to provide customer service.

Topic A - Social Media Analytics

Topic A - Demo 1 - Gathering and Analyzing Statistics Related to Social Media

Topic B - Goal Value

Topic B - Demo 1 - Google Analytics

In this module, students will learn about checking and understanding social media analytics. This module also covers gathering and analyzing statistics related to social media to better understand your audience engagement, goal value, and Google analytics. By completing this module students will have a better understanding of the how and why of social media analytics.

Topic A - The Social Media Strategist Career

In this module, The Social Media Strategist Career, students will learn in more depth about what a career as a social media strategist entails. With social media on the rise, understanding how to navigate the new, digital frontier with purpose will provide students with an edge in this new job market. By completing this module, students will understand the social media strategist career path.

Diploma in Social Media Strategy - Assessment

Learn how an effective marketing strategy can make the most out of social media in this free online diploma course.

Diploma in Social Media Strategy

This diploma course provides the skills you need to become an accomplished social media strategist. We study the rise of social media and explain how to conduct and audit market analysis to help you set goals and select content, channels and platforms. We investigate how to create a social media policy and integrate marketing strategies to improve your client’s brand profile. This diploma course teaches you how to use social media to get ahead.

Learning Outcomes

Social Media, Sales Psychology, and SEO

Marketing on Facebook and YouTube

Marketing on Twitter, Pinterest, and Quora

Lesson Summary

In this module, we will present a brief history of social media, including the different types. We will examine the relevance of social media marketing and sales psychology in the age of technology. Discover the strategies and benefits of SEO. You will also learn to use Facebook, YouTube, Twitter, Pinterest, and Quora as brand marketing tools.

Basics of Social Media Marketing - Course Assessment

This free online course teaches you how to use social media as a branding, marketing and sales promotion tool.

Basics of Social Media Marketing

Do you want to turn your social media account into a concrete marketing and sales machine? This digital marketing course explains how to harness social media to build up your personal or business brand. We demonstrate how to generate leads, raise brand awareness, improve customer support and increase sales conversion. The course provides proven business promotion and brand marketing strategies for Facebook, YouTube, Twitter, Pinterest and Quora.

Overview of Twitter Marketing

Twitter Pages

Establishing Yourself on Social Media

Getting More Twitter Followers

Twitter Branding

Social Sharing and Google SEO

In this module, you will discuss how to write engaging tweets. You will learn how to become a domain expert on Twitter. You will also discuss some of the proven strategies for getting more followers on Twitter.

Twitter Hashtags

Using Tweets to Maximize Engagement

Twitter and Hashtag Rank

Advanced Twitter Marketing Strategy

Twitter Tools

Twitter Shortcuts and Analytics

This module explains the importance of trending Twitter hashtags in increasing traffic and followers. The module also discusses how to dominate a hashtag on Twitter and consistently rank in hashtag searches.

Twitter Marketing - Course Assessment

How can you use Twitter to expose your business to potential clients? This free course breaks down all you need to know.

Twitter Marketing

Twitter is the ‘real deal’ in online digital marketing. This course explains the marketing fundamentals and advanced strategies that professional marketers use to promote businesses on Twitter. It takes you through techniques used to increase engagement on Twitter, get retweets and use analytics to your advantage. By the end, you will be able to make better decisions on how to use Twitter to sell your brand and boost your company.

What is Twitter Marketing?

Basic Features of Twitter

Building Your Twitter Marketing Brand

Engaging Your Users

Twitter Analytics and Practice

In this module, you will learn how to build a strong Twitter profile and engage with your target audience. You will also explore Twitter's essential features, such as hashtags, mentions, moments and tools like Hootsuite and BuzzSumo. Setting up Twitter live feeds on your website and analyzing trends with Twitter analytics will also be discussed.

Introduction to Twitter Marketing and Analytics - Course Assessment

Learn how to use effective Twitter marketing campaigns to build your brand in this free online digital marketing course.

Introduction to Twitter Marketing and Analytics

Step into the world of Twitter marketing with this intriguing digital marketing course. We explain how to create compelling Twitter profiles, engage your target audience and leverage hashtags, mentions and moments. We show you how to integrate live feeds into your website, analyse trends with Twitter analytics and use tools like Hootsuite and BuzzSumo to manage your feed. Sign up to learn how to unlock the full potential of Twitter marketing.

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