Learning Outcomes

Retail Management Industry, Progression and Skills

Merchandising

Pricing and Displays

Lesson Summary

In this module, you will learn the basic principles of retail management and how to advance your career in this field. You will learn what is involved in merchandising and pricing and get a thorough overview of the responsibilities of a retail manager.

Checkout, Sales Concept and Required Skills

Consumer Behaviour and Interpretation

Pre-empting and Solving Issues

In this module, you will learn the importance of using the checkout correctly, the factors involved in the sales process, and how to manage any problems that may occur. You will be introduced to the concept of consumer behaviour and its importance to the retail sector.

Trends and How to Use Them

Targeting Customers

Communicating with Customers

Dealing with Unhappy Customers

In this module, you will learn how to effectively target and communicate with consumers so as to maximise your sales. You will gain an awareness of different trends, and learn how best to communicate with the consumers who enter, how to pitch trends to them, and how to anticipate and deal with any problems which may arise.

Retail Environment and Key Concepts

Creating an Environment

Customer Relationships

Dealing with Relationship Issues

In this module, you will learn how to curate a positive and ideal environment within your store. You will learn how to create and maintain good, healthy customer relationships, and how to handle any issues that may arise with customers, so that your retail output will remain high.

Retail Management: Merchandising, Sales and Customer Communications - Assessment

Learn basic merchandising and communications skills involved in retail management with this free online training course.

Retail Management: Merchandising, Sales and Customer Communications

This free online retail management training course will provide a thorough introduction to the basics involved in managing a retail outlet. You will learn the principles behind sales techniques, how to effectively merchandise your products, and the most constructive ways to communicate with your customers. This course is all about how to sell your products and win over your customers, so if you are an aspiring retail manager, get started today.

Introduction to Commercial Management

Financial Management

Marketing and Sales

Operations Management

Supply Chain Management

Strategic Management

Leadership and Management

This module will focus on financial mastery and marketing dynamics for a commercial manager. It will begin with the fundamentals of commercial management and highlight the roles of technology, sustainability, or innovation. You will learn about managing a business and its resources effectively.

Course assessment

A free online course that teaches you strategies and techniques to manage the commercial aspects of a business.

Basics of Commercial Management

A strong foundation in commercial management can help any professional to manage almost all aspects of a business. This course will provide you with finance, marketing, and sales basics. You will also learn about managerial functions like operations or supply chains to steer any commercial venture's day-to-day workings. You will be able to appreciate the critical aspects of leadership and management in a commercial venture.

What is Entrepreneurship?

Understanding Intellectual Property

Entrepreneurship and IP Strategy

Case Study - IT Industry

In this module, you will learn about the famous entrepreneurs of the world who created great organisations. You will also learn about the various types of Intellectual Property and how they are used to protect technology for the benefit of entrepreneurship. A case study on Google is covered, to highlight the protection of inventorship via Intellectual Property.

Innovation, Invention and Creativity

Type of Innovation, Market and IP

Open Innovation and IP

Case Study -- Biotechnology

In this module, you will learn about the definition of Innovation and the various types of innovation, along with the Intellectual Property (IP) Management process. You will also learn about open innovation and the necessity to keep away from open competition. A Case Study covers IP Management within the organization named Biocon.

Introduction to Entrepreneurship  - Course Assessment

Learn how intellectual property promotes innovation and protects entrepreneurship in this free online course.

Introduction to Entrepreneurship

‘Intellectual property’ refers to the intangible creations of the human mind - the protection of which are crucial to the promotion of innovation and entrepreneurship. This course will introduce you to all the various types of intellectual property and their roles in the business world. Discover their value and importance in the protection of technology and how the rights are managed for society’s benefit.

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