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Udemy is “Intentionally Reducing” the Business That Made It Famous. It’s Not Working.
Subscriber growth and revenue are accelerating even as revenue per user declines.
Udemy built its empire on a simple idea: anyone could create a course, and anyone could buy one. That marketplace model made Udemy famous and made millionaires out of its top instructors.
Now the company is deliberately killing it.
In Q3 2025 earnings call, Udemy’s CFO admitted they are “intentionally reducing” single course sales to push users toward subscriptions. The logic is straightforward: Udemy keeps 82.5%
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Duolingo’s Q4 2025: Record Revenue, Record Stock Drop, One Massive Buyback
TL;DR
Duolingo reported Q4 2025 revenue of $282.9 million (+35% YoY), closing its first billion-dollar year, breaking estimates again.
The stock dropped 22.5% anyway. Again.
The company plans to slow down monetization to grow to 100 million DAUs until 2028, by focusing on teaching quality, giving more to free users, and growing non-language courses.
Duolingo’s Q4 2025 results confirmed something we highlighted in its 2025 review: growth is slowing.
The company crossed a billion dollars in r
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Coursera Announces Layoffs, Stock Plunges Despite $100M Milestone
Two years after its first major layoff round, Coursera announces another, impacting 10% of its workforce.
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The Business of Online Education: A Deep Dive Into Udemy’s Financials
Discover how Udemy makes money, its different segments, instructor payouts, revenue growth, margins, and more.
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